Lappset Designs World’s First Angry Birds themed Playgrounds

The leading manufacturer of playground equipment worldwide, Lappset has struck a co-operation deal with another innovative Finnish company, Rovio Entertainment, famous for their record-smashing mobile game Angry Birds.

According to the agreement, the Rovaniemi based Lappset, which designs and manufactures playgrounds, outdoor fitness (in Finnish: ulkoliikunta) and outdoor gym, parkour and senior fitness equipment, will create and entire collection of the playground equipment themed after the world’s favorite avian heroes. Alongside equipment, Lappset will also deliver complete Angry Birds Activity Parks, called Angry Birds Magic Places.

The parks include swings, sandboxes, climbing towers, slides, swing animals featuring the Red Bird, Yellow Bird, Green Bird, Blue Bird, Black Bird and even some of those nasty egg-hogging antagonists, the Pigs. The company will also introduce a playground novelty, a specially designed Angry Birds outdoor pajazzo.

In addition to creating the necessary playing equipment for the parks, Lappset has designed park and street furniture and safety surfaces. The first Angry Birds Magic Places will be opened in the Finnish towns of Rovaniemi and Espoo, which has commissioned tentatively 5 activity parks from Lappset. According to an interview with the managing director Juha Laakkonen, they also have letters of intent to build similar Angry Birds playgrounds in various other countries in Europe and Asia.

Business-wise the agreement marks a huge jump for the family owned Lappset, which has been producing playground equipment and other outdoor products for over forty years. The company has grown from a one-man band to an international group with subsidiaries in five different countries. Their aim is to get people moving and spend time together, to bring the joy of play to people of all ages.

As Angry Birds continues to attract more and more fans across the globe (the mobile hit has now more than 600 millions fans and the developer Rovio is expecting to hit the magical and unprecedented 1 billion mark in the future), they are also seeking ways to expand their brand reach beyond mobiles and tablets. Taking the Angry Birds phenomenon to the playgrounds around the world with the help of Lappset is a win-win for both companies: they are growing a new generation of Angry Birds fans as well as keeping the current generation happy.